Here are the different kinds of testimonials: The kind of testimonial you use depends on what story you are trying to tell and how you intend to display it. Types of testimonialsĭifferent kinds of testimonials are more engaging and seem more authentic than others. If you can, include an image to demonstrate the value of your services or products. Pictures are an important part of storytelling and your customers will respond to them, whether it is before and after images or a company logo. Associating your customer's name with the testimonial will help your future customers to put a name to the story the testimonial is telling. You want to use your customer's name for the testimonial to feel genuine. Use the customer's name and include pictures, if possible
Testimonials are accessible, easy to understand the content that connects with potential customers. They should be written in your customer's tone so that your testimonial doesn't seem overly formal or technical. Your testimonial should only be two or three paragraphs, at most. You should ask your customer questions about what concerns they had, how they were overcome and their results from using your product or service. You will be using these answers to build the testimonial, so you want to be sure you have a lot to work with. Your questions should be specific and open-ended so you can get as much information as possible. Build your questions around the story you are telling about your business and products. You want to guide your customers to give you the kind of information you will include in the testimonial. Once you decide what narrative you are building, you can also decide what kind of testimonials would work best for your business. You should consider what kind of feelings you want your potential customers to have about your product, what challenges your customers overcame and what value they found in using your services or products. You want your testimonials to tell a story about your product and business. Related: SMART Goals: Definition and Examples 1.
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Here is how to write an effective and provocative testimonial: Testimonials help your future customers see what your company can offer them through a marketing tactic that seems very similar to word of mouth. Testimonials allow you to use your customers' words to show how your product or service solved a problem for them.įuture customers respond to testimonials as more authentic than a company's statements about their own products, especially if there is a before-and-after image, a video or statistics to clearly show the results.
Testimonials are important because they help you build credibility with future customers. Related: 4 Steps to Building a Brand Why are testimonials important? Companies usually display them on the front page of their website, marketing materials and social media profiles. Testimonials can help build trust and credibility with your customers, especially if they are used to overcome skepticism. Testimonials are different from reviews because reviews are generally unguided and are written directly by the customer. They usually show impact through before-and-after comparisons or provide specific improvement statistics. Testimonials are often written by the business based on specific questions they ask satisfied customers. Related: Learn About Being a Brand Ambassador What is a testimonial?Ī testimonial is a statement from a past customer that describes how a product or service helped them. In this article, we describe what a testimonial is, explain how to write one, define the different types and offer some examples. Testimonials are a short statement that describes how a product or service worked for a customer. Testimonials are one of the most important tools a company can use to show potential customers how valuable their products and services are.
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